Side —

Thoughts

Here you will find some of our older projects, our sketches, our inspiration, books we recommend, Dj mixes and music we've created, plus more.

Side Thoughts 002

Blinking. You do it all day, every day without paying attention to or counting your blinks. The average adult blinks 15 times per minute. There are 1,440 minutes in a day, so you likely blink about 21,600 times per day. Our eyes receive and process data every second, so when it comes to design using colours correctly is vital.

The colour spectrum wheel is often used in marketing to make an impact subliminally. Take a Heinz baked beans can, for instance. The packaging is a teal/turquoise colour and opposite teal/turquoise on the colour spectrum is orange/red. When you blink you see the inversed colour, therefore the turquoise on the Heinz packaging appears orange. Subliminally you see the colour of the beans, in turn making you think of their product.

Effects of colour

90% of snap judgments are influenced by the psychological effects of colour, it’s important to know what colours mean and what responses they can elicit.

For instance, the colour yellow is a stimulant. It increases appetite, memory capacity, and enhances communication. The colour red is fast and energetic. When the two colours are combined, it is a popular choice for fast food restaurants who want to stimulate the appetite of consumers and to get their patrons to quickly move on.

Colours play an exceptionally prominent role in our lives. They influence our thinking, inspire our decision-making, and impact our moods. From causing changes to changing reactions, colours are more powerful than we think. At Hálló, our designers are obsessed with creativity and they don’t just stop there. Through their understanding of the science of colourology, neuromarketing and the importance of what hardware the viewer is using, the team deliver a site which offers complete clarity about your products/services.

Outside the office Hálló team are massive music heads. Here is the latest mix by Director James Heath (under Art):

ART. - 2Tape Series v2

This fast flowing yet slow bpm (started when I played Where Love Lives by Alison Limerick slow and then had to do a mix with it at this speed) 40 track mix is influenced by some late 80's and early 90's Larry Levan mixes, for true authenticity it's recorded onto cassette tape. 1hr 20 mix - Enjoy.

Pre-Sketch.

The pencil is mightier than the sword.

Here are some of James Heath's detailed sketches for his Beauty-Tec packaging design concepts. James is a big fan of sketching out ideas, with most of Hálló clients design concepts starting life on paper.