SEO
Your customers are ready to buy from you. Have you met them yet?
In a world where the first time you meet your customers is most likely to be online, SEO (search engine optimisation) is non-negotiable. It is the key facilitator which brings you and your customers together. Once your website is looking great, it is our job to use SEO to assure it attracts sufficient quality traffic to your site to draw in your audience.
S—E—O
Our expert search marketers tell you where you are in your marketplace, where you need to get to and how to get there.
Initial Analysis
Initially, you are provided with an in-depth analysis of your company and its digital strengths and weaknesses. We also analyse your competitors’ digital activities to get an understanding of where they are succeeding. Our findings then help us decide on the right SEO strategy for your business.
Using tried and tested approaches, all aspects of SEO will be covered, from captioned images and user-friendly copy to recommendations for internal and external link acquisitions. This is our everyday - we love to take up each new challenge to improve our clients’ business performances, put them in a highly competitive position and see the resulting commercial growth.
Technical SEO audit
Regular audits are essential for online businesses to work profitably. For every SEO campaign we set up, we run a 360º audit, so we can quickly pinpoint any weak spots and make the necessary changes that will bring a better result. We may, for example, identify link-building opportunities – vital to form authoritative hierarchies both within your site and externally. Sometimes, copy can be a bit thin ie it fails to meet user needs. Our copywriters can amend it or put together more appropriate text which is more relevant. Where there is success, it can usually be scaled up or , if there are areas that are not performing, they can be omitted.
Keyword research
You may have had your business website up for months, even years, but is there enough of the right traffic to bring genuine interest in your products or services? Part of website maintenance is regular keyword research to find what key words your customers are using in their searches for your products or services. At Hálló Digital, we not only check where your business comes in the rankings but reveal keywords for which your competitors have gained ranking. After researching new keyword opportunities and doing further analysis, we’ll come up with a powerful list of keywords which will make sure your site is top of the pile when your product or service is needed.
Backlink building
The fact is that reaching Google’s 1st position is impossible without building quality backlinks. A backlink that points to your website indicates to search engines how popular your website is with users and that your content has real value. Your website automatically goes up in the rankings. That is why, at Hálló Digital, we take backlink-building very seriously. Steering clear of poor links that disappear in a month and for which you may get Google penalties, we focus on acquiring links from authoritative and trustworthy publishers.
Building backlinks can take time but this is exactly where the strength of our team lies. Our inhouse capability can give your company a competitive edge quickly.
STATS
+96%
UK customers who admit search engines influence their purchasing decision+95%
Website traffic driven by organic search+70%
Average amount that content optimisation increases brand visibilityConnecting creativity with logic for extra competitive advantage
What are the needs of your customer? What are their interests and what influences their purchases? It is the journey to find the answers to these questions through technical SEO audits that drives an SEO campaign.
Through the correct data-driven insights, you can expect to achieve some very profitable outcomes. Results can be instant too. Within just hours of a campaign going live, you will see new visits, enquiries and sales.
The Hálló team include experts in SEO, PPC, eCommerce, social media, Google Ads, site usability, databases and more. We invest in understanding your niche market and work out a unique SEO action plan to satisfy even your most ambitious business goals. We not only understand strategies, but we have a healthy grasp of budget planning, so we keep in line with what is workable but affordable.
We’re driven by results
The Hálló team include experts in SEO, PPC, eCommerce, social media, Google Ads, site usability, databases and more. We invest in understanding your niche market and work out a unique SEO action plan to satisfy even your most ambitious business goals.
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